GEO agency for professional firms with partners
In short: do it yourself if you have the hours, buy a $29 to $489 tracker if your team will fix the pages, hire an agency built for firms with partners if the work is your partners’ names.
GEO, generative engine optimization, is the work that gets a firm named in ChatGPT, Perplexity, Gemini and Google AI answers. We do it for executive search, advisory, M&A and wealth firms, from $1,300 a month, and the first scan is free.
“Which agency can help an executive search firm get recommended by ChatGPT and Perplexity?”
Jungle Roots: absent
See how ChatGPT picked them ↓Generative engine optimization means making your firm’s public information easy for AI engines to find, trust and repeat. A GEO agency does that work on your pages, your partners’ names and the independent sources an engine checks, then measures every month whether the engines name you. In the 2023 study that coined the term, content changes lifted a source’s visibility in generated answers by up to 40% on the authors’ benchmark: a lab maximum, not a promise.
Sources: Wikipedia definition · Aggarwal et al., 2023
Exhibit A · real answer, 12 October 2026
Our own record: 21 answers requested, 19 usable, 0 mentions of Jungle Roots. 13 answers from 5 engines in French on 1 October 2026, 6 from ChatGPT and Perplexity in English on 12 October 2026. We publish it as it came out: a missing result stays missing, for us and for every client. Inspect the record
Your firm needs the same proof, on the same four fronts.
Get my free Shortlist Scan| Front | What we build | What the engine checks |
|---|---|---|
| Your site | Partner and expertise pages, anonymised cases, one page per buyer question, structured data. | Does one page answer the exact question? |
| Your partners | Their LinkedIn and op-eds, written with them and published only with their yes. | Is a named expert behind the firm? |
| The press and the rankings | Podcasts, op-eds and the files your profession’s rankings ask for. | Does anyone independent confirm it? |
| The answer engines | 20 to 100 buyer questions tracked every month, share of voice against named competitors. | Is the firm named, and next to whom? |
A source beats volume. One study an engine cites is worth more than a hundred pages it ignores.
Read the method →“Which executive search firm should we call to hire a fintech CFO in Paris?”
Candidates find you. Future clients, not yet.
What we build first: one page per search practice (CFO, CTO, board) that answers “which firm for this role in this city”, with anonymised placements as proof.
Executive search firms →A GEO agency works on generative engine optimization: making a business easy for AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, trust and name in their answers. The work covers the site’s pages, the people behind the business, the independent sources that confirm it, and a monthly measure of how often the engines name it.
Yes, in what it measures. SEO tracks rankings and clicks on a results page. GEO tracks whether an AI answer names your firm (the answer recommends your firm by name), mentions it (your firm appears, but not as a pick: in passing, as a caveat, or only as a linked source under the answer) or leaves it out. Much of the groundwork is shared: crawlable pages, clear service descriptions, structured data and sources outside your own site.
Mid-market retainers run $2,000 to $8,000 a month and enterprise programs $10,000 to $30,000 or more, according to Digital Elevator’s guide updated in July 2026. Tracking tools cost $29 to $489 a month. Jungle Roots charges $1,300 to $7,900 a month, and the first scan is free.
Our target for first citations is within 90 days. It is a target, not a promise: engines re-read pages on their own schedule and answers vary from one run to the next. A Diagnostic, if you want one first, takes about three weeks.
No. We work only with professional firms that have partners: executive search, advisory, M&A and private equity, wealth management. A SaaS or e-commerce team is usually better served by a tracking tool or an SEO agency adding GEO; a solo consultant by doing it themselves.
We ask a fixed list of buyer questions every month, three times per engine, and count how often your firm is named next to five named competitors. Share of voice is your mentions divided by all mentions of the firms in the set. Every answer is kept, dated, so you can check the count.
