SEO for professional firms: get found on Google when a client compares advisers
Before calling a firm, a director types a question into Google or asks an AI assistant. Both lean heavily on the same pages. SEO for a firm is not about traffic in volume. It is about the handful of searches where a client chooses an adviser, and the pages that prove your expertise.
Price
Priced in your action plan, after the audit.
Technical fixes, expertise and partner pages, third-party sources, monthly tracking of the searches that matter.
This channel has no published price: what it costs depends on what the audit finds and on whether we do it with you or for you.
When this channel makes sense for you, and when it does not
It makes sense if
- Clients search for your expertise by name: “CFO search firm”, “sell an industrial company”, “healthcare strategy consulting”.
- Your site exists but shows up on none of those searches, or only on your own name.
- You want to be cited by AI engines: they read first the pages Google already indexes well.
It is the wrong channel if
- Every mandate comes from referrals and you do not want that to change.
- Your market is twenty decision-makers you already know: ABM or partner LinkedIn will move faster.
- You expect results within weeks: SEO is counted in months.
What the audit looks at on this channel
- The searches where a client picks a firm like yours, and who shows up today.
- The technical state of the site: indexing, speed, structured data, language versions.
- The expertise and partner pages: do they exist, do they answer buyers’ questions?
- The outside sources that talk about you: directories, rankings, press, links.
What your action plan contains
- The technical fixes, in order of impact.
- The pages to create or rewrite, one per buyer question that matters.
- The outside sources to secure first.
- The indicators we track each month: positions on those searches, enquiries, AI citations.
Before you pick a channel, see where you stand.
The Shortlist Scan is free: 20 buyer questions asked to four AI engines, against 3 competitors. It is where the audit starts. The Diagnostic then turns it into a tailored action plan.
Done with you or done for you
The action plan says what to do. You then choose who does it, channel by channel, and you can change your mind later.
Done with you
- We deliver the plan, a brief for each page and the list of fixes.
- Your team or your web agency applies them; we review before anything goes live.
- A monthly check-in on positions and the next priorities.
Done for you
- We make the technical fixes and write the pages from interviews with the partners.
- A partner approves every page before it is published.
- We secure the outside sources and report every month.
What we will not do
- Publish pages generated in bulk to inflate traffic.
- Buy links from networks of sites.
- Promise a ranking.
How this channel works with the others
Frequently asked questions
Does SEO still matter now that people ask AI?
Yes. ChatGPT, Perplexity and Google’s AI Overviews often rely on pages that are already indexed and ranking. A firm that is invisible on Google has little chance of being cited by an AI engine.
What is the difference between SEO and GEO?
SEO aims for a position in Google’s results. GEO aims for a mention inside an AI answer. The work overlaps a lot, and the audit looks at both.
How long before we see an effect?
Count in months, not weeks. The action plan sets dated objectives, never a promised position.
Can you get us to the first page of Google?
Nobody controls Google’s ranking, so we do not promise it. We set objectives, measure every month and show you the measurement, including when it does not move.
What does SEO cost with Jungle Roots?
It is priced in your action plan, after the audit, depending on the work and on whether we do it with you or for you. The packs on the pricing page already include the GEO foundation of the site.
One audit, one action plan, and you choose who applies it.
Every page on this site leads to the same starting point: the free Shortlist Scan, then the Diagnostic. The action plan that comes out of it is built for your firm, channel by channel, and applied with you or for you.