Video and YouTube for professional firms: let buyers meet your partners before the first call
A client hesitating between two firms looks at who they will meet. A three-minute video where a partner walks through a typical case says more than an “Our team” page. YouTube belongs to Google, and its videos show up in Google search results.
Price
Priced in your action plan, after the audit.
Topics tied to buyer questions, scripts, shooting and editing as needed, publishing on YouTube, LinkedIn and the website.
This channel has no published price: what it costs depends on what the audit finds and on whether we do it with you or for you.
When this channel makes sense for you, and when it does not
It makes sense if
- One or more partners are comfortable speaking and have precise things to say.
- Your clients need to understand a subject before they buy: a sale, a succession, a leadership hire.
- You already post on LinkedIn and want formats that last longer than a post.
It is the wrong channel if
- No partner wants to be on camera. An audio podcast or a written op-ed fits better.
- Your professional rules strongly limit what can be said in public about your work.
- You are after audience in volume: a firm’s channel stays small, and that is fine.
What the audit looks at on this channel
- The buyer questions a video answers better than a text.
- What already exists: filmed talks, webinars, conferences, a dormant YouTube channel.
- The videos Google and YouTube show on those questions, and who made them.
- The real time each partner can give.
What your action plan contains
- A list of short topics, each tied to a buyer question.
- The format: to camera, interview, conference clip, short vertical video.
- Where each video goes: YouTube, LinkedIn, the expertise pages of the site.
- A pace you can keep, and what we measure.
Before you pick a channel, see where you stand.
The Shortlist Scan is free: 20 buyer questions asked to four AI engines, against 3 competitors. It is where the audit starts. The Diagnostic then turns it into a tailored action plan.
Done with you or done for you
The action plan says what to do. You then choose who does it, channel by channel, and you can change your mind later.
Done with you
- We write the outlines and prepare the partner.
- The firm films with its own means, even a well-placed phone.
- We review the edit, titles and descriptions before publishing.
Done for you
- We prepare, film or arrange the filming, edit and subtitle.
- We publish on the firm’s channel and on the website’s pages.
- Nothing goes out without the yes of the partner on screen.
What we will not do
- Make an avatar or a synthetic voice speak in a partner’s name.
- Publish a video the partner on screen has not approved.
- Promise views or subscribers.
How this channel works with the others
Frequently asked questions
Does a professional firm need a YouTube channel?
Not necessarily at first. The same videos can live on LinkedIn and on the website. A channel becomes useful once you have enough topics to keep it going.
How long should a firm’s video be?
Most often one to five minutes, to answer one precise question. Long formats, such as a webinar, can then be cut into clips.
Can we advertise on YouTube?
Yes, through Google Ads. It only makes sense once the videos exist and answer a real question. See our Google Ads page.
What does video cost?
It is priced in your action plan, after the audit, depending on the number of videos and on whether we do it with you or for you.
One audit, one action plan, and you choose who applies it.
Every page on this site leads to the same starting point: the free Shortlist Scan, then the Diagnostic. The action plan that comes out of it is built for your firm, channel by channel, and applied with you or for you.