Google Ads for professional firms: show up when a client is already looking for an adviser
A search such as “sell an industrial company advisory” or “CFO search firm” says exactly what the person wants. Google Ads puts you at the top of those searches from tomorrow, paying per click. For a firm the point is not volume. It is paying only for the searches that can turn into a mandate.
Price
Priced in your action plan, after the audit.
Search selection, ads, landing pages, enquiry tracking, management and a monthly report. Media budget paid directly to Google.
This channel has no published price: what it costs depends on what the audit finds and on whether we do it with you or for you.
When this channel makes sense for you, and when it does not
It makes sense if
- People already search Google for your service, in precise words.
- A single mandate pays for several months of clicks.
- You have a landing page that answers the search, or you will build one.
It is the wrong channel if
- Nobody types your service into Google: clients come through referrals. LinkedIn ABM or partner LinkedIn fit better.
- Your only landing page is the home page: the paid click will be wasted.
- You want to stop all organic work: ads stop the day the budget stops.
What the audit looks at on this channel
- The searches tied to your expertise, their volume and estimated cost.
- Who already buys those searches, and what their ads say.
- Your Google Ads account if you have one: structure, keywords, conversion tracking.
- The landing pages: do they answer the search, do they lead to a contact?
What your action plan contains
- The short list of searches to buy, and the ones to exclude.
- The ads and landing pages to write.
- A starting media budget, and the thresholds to raise it or cut it.
- Enquiry tracking, from the click to the meeting.
Before you pick a channel, see where you stand.
The Shortlist Scan is free: 20 buyer questions asked to four AI engines, against 3 competitors. It is where the audit starts. The Diagnostic then turns it into a tailored action plan.
Done with you or done for you
The action plan says what to do. You then choose who does it, channel by channel, and you can change your mind later.
Done with you
- We build the campaign structure, ads and tracking with your team.
- You run it day to day; we review monthly and propose adjustments.
Done for you
- We set up and run the campaigns on your own Google Ads account.
- We write the ads and landing pages, approved by a partner.
- A monthly report: cost, enquiries received, meetings booked.
What we will not do
- Hold your media budget. You pay Google directly.
- Buy your own brand name for no reason, just to inflate the figures.
- Promise a volume of enquiries.
How this channel works with the others
Frequently asked questions
Is there a minimum budget on Google Ads?
Google charges no flat fee and no subscription: you set the budget. On a given day, spend can reach twice the average daily budget, and over a month it stays within 30.4 times that budget. The action plan proposes a starting budget suited to your searches.
Can my ads appear in Google’s AI Overviews?
Above and below AI Overviews, yes, in the markets where they run. Inside the overview itself, Google currently shows ads only in English and in twelve countries, including the US, Canada, India and Singapore. Finance is one of the sectors excluded from that placement.
Do Google Ads help a firm get cited by AI?
Not directly. An ad stays an ad, labelled as such; it does not make you a source quoted in the answer. SEO and GEO work on citations.
Should we advertise on YouTube too?
Only if you have videos that answer a real question. YouTube ads are run from Google Ads, with formats such as skippable and non-skippable in-stream, in-feed, 6-second bumper and Shorts ads.
What does Google Ads management cost?
It is priced in your action plan, after the audit. The media budget comes on top and is paid to Google.
Platform facts checked at the source on October 20, 2026: Google Ads Help, ads in AI Overviews, Google Ads Help, daily budget, Google Ads Help, monthly charging limit, Google, how much Google Ads costs, Google Ads Help, video ad formats.
One audit, one action plan, and you choose who applies it.
Every page on this site leads to the same starting point: the free Shortlist Scan, then the Diagnostic. The action plan that comes out of it is built for your firm, channel by channel, and applied with you or for you.