Advisory and consulting
AI only cites what has a name. Does your method have one?
A family business preparing a succession asks an AI assistant which firm can help. The engine looks for a named method, cases it can verify and partners who have written about the problem. Expertise that lives only in proposals and client meetings does not make the list.
“Which firm can structure a family-owned mid-market company before its succession?”
- 1.Partners
- 2.& Associés
- 3.your firm?
We ask this question, and the variants your clients use, to four engines. We record which firms are named and which sources the engine leans on.
Why the shortlist forms without you
- Your method is real, but it has no public name or page an engine can point to.
- Your best cases are under NDA, so the site shows services and no evidence.
- Partners publish rarely, and generalist firms fill the answer instead.
What we build with you
- A named method page that explains your approach step by step
- Anonymised cases with figures the client has approved for publication
- Op-eds and expert pages signed by the partners
- Entity and schema work that ties the firm, the partners and the method together
- A list of the buyer questions we track, agreed with you
How we measure
Every month we run your buyer questions across ChatGPT, Perplexity, Gemini and Google AI Overviews. We record your share of voice against 5 competitors you name. When a mandate comes in, we trace where the client first heard of you. We publish no result we have not measured.
What we will not do
- Publish a case, a figure or a quote without the client’s approval.
- Write in a partner’s name without the partner’s yes.
- Promise that an engine will name your firm. We measure whether it does.
To read next
Where to start
The free Scan asks 20 of these questions and shows whether you are named. If the gap is real, the Diagnostic maps it in depth and is deducted if you sign.