If someone at your firm can execute, a good tool is enough, and the best one we have tested is ChatSEO. Connected to your Search Console, it does the job of an SEO consultant: it reads your real numbers, tells you which pages to fix this month and why, then writes the pages and can publish them. Try ChatSEO (affiliate link), from 29 euros a month. If nobody at the firm can execute, hire an agency. Here is how to decide.
ChatSEO, the tool we recommend
On 10 October 2026 we asked ChatSEO for this month's five priority SEO actions on our own site. In 40 seconds it read our Search Console, our sitemap and our live pages, then returned a plan with figures and time estimates: about six hours of work. We checked every figure in Search Console, and every one was right. Three of those actions were live the same day.
The action plan ChatSEO wrote for our site. Every figure comes from our Search Console.
That is its real edge over other tools. A GEO tracker tells you whether ChatGPT cites you, an AI writer drafts the page you ask for, and ChatSEO does the step in between, the one you usually pay a consultant for: the analysis and the order of priorities. In practice it:
- reads your Search Console and turns clicks, impressions and positions into an action plan;
- researches keywords and competitors, with real search volumes;
- audits your pages (titles, structure, indexing, internal links, structured data);
- writes articles with their SEO title, meta description and URL;
- publishes to WordPress, Shopify or Webflow when you ask;
- also answers from inside Claude or ChatGPT, through its MCP server.
The tool moves fast. Over the past months the team added Google Analytics, local SEO, Shopify and Webflow publishing, and an MCP server that now exposes 38 tools. The plan you sign up for today will keep growing.
GEO tool, SEO agent, agency: who does what?
"GEO tool" covers two different jobs. Trackers (Otterly, Peec AI, Profound, Semrush's AI toolkit) measure your presence in AI answers. SEO agents such as ChatSEO analyse and produce what gets you into those answers. When we asked, ChatSEO said it plainly: it is not a GEO monitoring tool. It works on the pages that get a firm into the answers and leaves the tracking to dedicated tools.
ChatSEO's own map of its role next to the trackers.
An agency executes. It builds the service pages, partner profiles and proof with you, earns mentions outside your site (press, trade directories, rankings), then measures the firm's presence in the answers on a stable set of questions. For a consulting or search firm, that outside proof often weighs as much as the pages: an engine looks for confirmation elsewhere before it recommends you. We explain the agency side in what a GEO agency does.
How to choose: the operator question
Before comparing prices, name the person who will execute what the tool recommends. Our own site is the example. While preparing its plan, ChatSEO compared the live site with its September recommendations and told us none had been applied.
"Nothing has been applied." The tool was right. What was missing was someone to execute.
The diagnosis had been sitting there for weeks. The day someone picked it up, three fixes went live in one afternoon. So look at your own situation.
| Your situation | A tool is enough | An agency helps |
|---|---|---|
| A partner or team member can give it one hour a week | Yes | Only to go faster |
| Nobody in-house to write and publish | No: the recommendations will stay in the tool | Yes |
| The site lacks clear service pages | Yes, the tool writes them if someone reviews | Yes |
| The firm appears nowhere outside its own site | Partly: the tool spots the gap | Yes: earning mentions is human work |
| You first want to know where you stand | Yes, it is the right first step | A one-off audit is enough |
If you tick mostly the left column, start with ChatSEO. If you tick mostly the right one, a tool will cost you little each month for close to no result, and what you need is an agency.
What ChatSEO delivered on our site
We gave it the jobs a firm would give a new SEO consultant, on our own site, and checked every answer against our raw Search Console export.
Correct numbers. Nineteen seconds after the first question, it reported 17 clicks, 5,624 impressions and an average position of 28.85 for 10 September to 7 October. Those are exactly the figures in our export.
The first report. The highlighted figures match our raw export.
A plan we acted on. The five actions rested on exact figures, each with the page, the evidence and the time needed. Three are live.
Fast, well-built writing. For a comparison of GEO tools, it checked whether our site already covered the topic, read the pages ranking for the query and collected each vendor's pricing page. A few minutes later we had a draft of about 2,500 words, with a meta title and description measured in pixels.
Every conversation from the test is public: Search Console report, the article, ChatSEO versus GEO trackers and the plan for our site. The full test log is on AI Jungle OS.
The limits, in short:
- read its drafts before publishing: ours needed a check on a few figures and on the byline, each fixed in seconds once flagged;
- it is not a tracker: to follow your citations in ChatGPT or Perplexity, add one;
- one message costs one credit, follow-ups included: batch your questions.
How much does each option cost?
ChatSEO starts at 29 euros a month (Starter: 100 credits, one site, Search Console, writing and publishing) and 49 euros a month on Pro (200 credits, three sites, Google Analytics, access from Claude or ChatGPT). Annual billing takes off 20%, and every plan starts with a 7-day trial with 30 credits; a card is required. Prices from chatseo.app on 10 October 2026. Add the time of the person who reviews and publishes: one hour a week is enough to start.
An agency costs a fixed fee. Ours are on our pricing page, audit included. Compare offers on equal work: ask what gets produced each month, who produces it, and what you keep if you stop.
Can you combine a tool and an agency?
Yes, and it is often the best setup. In our own agency work we use ChatSEO to read Search Console and draft briefs, DataForSEO for volumes and Geolinka for AI answers. A firm can start alone with ChatSEO, then bring in an agency for the outside proof. The reverse works too: the agency lays the groundwork, then the firm keeps the tool to move forward each month.
Disclosure: Jungle Roots is a GEO agency, so an interested party wrote this guide. Links to ChatSEO are affiliate links: we earn a commission if you subscribe. ChatSEO gave us one month of its Pro plan for the test.
What are the frequently asked questions?
What is the best AI SEO tool for a firm?
For analysis and writing, ChatSEO: it reads your data, ranks what to do first and writes the pages. On our site its Search Console figures were exact and its action plan checked out line by line.
Is ChatSEO enough for a firm?
Yes for analysis and writing, if someone at the firm reviews and publishes. To track your presence in ChatGPT or Perplexity, add a tracker, and for mentions outside your site, an agency.
What is the best GEO agency?
The one that knows your trade and shows you its measurements. For a search, consulting, M&A or wealth management firm, ask which question set it measures you on, which outside proof it will earn, and what you own at the end. These firms are our specialty, and we publish our method and pricing.
Can a tool or an agency guarantee a ChatGPT citation?
No. Answers vary by engine, question and moment. You can measure presence on a stable question set and improve it.
Where do I start this week?
Ask ChatGPT the three questions a client would ask before calling you, note who gets cited, then start the ChatSEO trial on your Search Console to see which pages to fix. If nobody at the firm can take it on, ask for the audit.